How One Podcast Episode Changed My View on Public Speaking and Memberships.

•  Discover how a shift in focus from content to connection transformed my perspective of public speaking and content creation into an opportunity for genuine interaction with my audience.
• Learn about the power of creating unforgettable experiences that engage emotions and foster community rather than just delivering information.
• Find out how recognizing our shared stories can ease the pressure of performance and help us celebrate the contributions of others.

As an introverted small business owner, the idea of public speaking on stage or being on camera can be daunting. However, I've found inspiration through our recent episode of the “Your Brand Expressed” podcast featuring Michelle Burkhard. Her insights on memberships, that’s right, memberships really struck a chord with me, particularly as I navigate my own fears and insecurities in connecting with an audience.

Michelle emphasizes that “people don't care about content; they care about connection.” This simple reminder has helped me shift my perspective. It’s not always about delivering a perfect presentation; it’s about fostering relationships and building a community. That is so deep for me on so many different levels. In our increasingly digital world, prioritizing genuine connections is more important than ever. I realize now that sharing my journey and encouraging interaction with my audience can reinforce those connections.

Creating memorable experiences stood out as another powerful plan of action. Michelle talks about the importance of providing an experience. This resonated with me because it highlights the importance of emotional engagement. I’ve started thinking about how I can create moments during my clients’ journeys that make people feel involved and valued rather than simply delivering information.

Recognizing our collective identities can also help ease the pressure I put on myself. Understanding that “it’s not ALL about you” allows me to see my role as part of a larger story. When I focus on celebrating everyone’s contributions, it takes the spotlight off my own insecurities and shifts my energy toward the community we are building together.

By embracing these insights, I feel more equipped to face my fears. I’m eager to implement Michelle's recommendations and create a welcoming environment that prioritizes connection, fosters meaningful dialogues, and ultimately helps me grow as a business owner. 

As I reflect on the valuable insights shared by Michelle Burkhard, I can't help but think about how crucial it is for us introverted business owners to find our voice and connect with our audience. If you're on a similar journey and want to explore more strategies for building genuine relationships, I invite you to dive deeper with me. Check out the episode below. You’ll find resources and inspiration that can help transform your approach to public speaking and community engagement. Also, check out the Bonus where Michelle and discuss the concept of process. That discussion as well as Membership should be in a membership program.